Tourism Revenue in Pori Grew in 2024 – Against the National Trend

Pori participated for the second time in the tourism income and employment survey conducted by Visitory Oy, a research company specialized in tourism studies. This year, the survey covered nearly 50 tourism regions across Finland. In 2024, the total economic impact of tourism in Pori amounted to €142 million, with direct tourism revenue reaching €103 million. Compared to the 2023 study, tourism revenue in Pori grew by 0.82 percent.

“Despite the general economic uncertainty, which has affected especially domestic travel spending, Pori’s development can be considered positive,” says Maria Rasmussen, Tourism Specialist at the City of Pori.

In the nearly 50 regions covered by the study, the share of tourism turnover in all industries averaged 1.5 percent, while the share of tourism employment was 2.6 percent of total person-years. In Pori, tourism accounted for 1.71 percent of turnover across all industries and 2.46 percent of all person-years. Direct wage income generated by tourism-related employment in Pori amounted to €17.6 million, and direct tourism employment totaled 480 person-years. The majority of tourism jobs in Pori – 64 percent – were in the accommodation and food service sector.

Direct tourism revenue in Pori was divided between fuel and retail trade (43%), accommodation and food services (41%), recreation and other services (10%), and transport services (6%).

Spending by International Visitors on the Rise Nationwide

The Visitory study also found that international visitor spending increased in most regions. Nationwide, registered overnight stays by international visitors rose by more than 10 percent, while unregistered overnight stays grew by as much as 33 percent.

“In Pori, the trend was similar. Domestic registered overnight stays increased by 1 percent in 2024, while international registered overnight stays grew by 30 percent. Unregistered overnight stays in Pori increased by 37 percent overall,” Rasmussen reports.

Municipal-level figures from the tourism income and employment survey are available here: Tourism Employment and Income | Visitory Insights.

Further information:
Maria Rasmussen, Tourism Specialist, City of Pori, tel. +358 44 701 7920
Mikko Manka, Research Director, Visitory Oy, tel. +358 40 549 8557

Background

Visitory’s tourism revenue figures describe the spending of visitors in a given region, and the direct and indirect income and employment effects it generates. The money spent by visitors in an area constitutes the direct impact of tourism. When businesses benefiting from tourism purchase goods and services from other local companies, indirect impacts are created.

Visitory Oy carried out the 2024 tourism income and employment study for nearly 50 regions across Finland. Visitory Oy is a company specialized in the production of tourism data and research.